The short version: a 30-minute presentation, then demos and networking
What guests remember from a launch is the hands-on time and the conversations afterwards. Keep the presentation to about 30 minutes and give the rest to demos and networking (information as of October 2026).
1. Invitations and timing
Weekday afternoons to early evenings suit clients and media. Put the nearest station and exit, reception opening time and end time on the invitation, and set an RSVP deadline so you can size food and handouts.
2. Reception
Keep the guest list, name badges, handouts and cloakroom in one place. Give media a link to the press kit and photos at reception.
3. Presentation
Share a run-of-show with speakers, timings and slides the day before. Check that videos are visible and audible from the back. A green room lets speakers prepare calmly. If you also stream the launch, prepare for a hybrid event.
4. Demos and display
Set up a display area with a staff member at each station so guests can try the product and ask questions. Include load-in and load-out in your booking time.
5. Switching to networking
Move to a standing reception in the same room so guests stay. Use the 10–15 minutes of rearranging as demo time. Catering finger food works best.
Sample timetable (3 hours)
0:00 reception and early demo access · 0:30 presentation · 1:00 Q&A and photos · 1:15 demos and networking · 2:30 teardown.
At VELE AOYAMA
Directly connected to Aoyama-itchome Station Exit 0, 11th floor, 180 m². Up to 80 in seminar layout or 100 standing; a 75-inch 4K display, eight 27-inch monitors, projector, screen and microphones; tables, chairs, hanger racks (paid option) and a full-length mirror; a VIP room usable as a green room (paid, weekends and holidays only); free food and drink carry-in with the caterer of your choice. See the seminar guide, the networking guide and the gallery, or request a viewing from the booking page.
